Questions
1. a description of recent innovations in TV broadcasting
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A. Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous national program services devoted exclusively to children. B. Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereal, candies, and fast-food restaurants. C. Commercials are highly effective at employing specific features designed to attract children’s attention. For example, they use the strategy of introducing unique sound effects and rapidly moving images. The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information. D. Research shows that most children below age 7 years have no idea what the term ‘balanced breakfast’ means. Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a meal. E. This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children and is thus restricted in the US by the Federal Communications Commission during children’s programs.
2. a mention of the main goods and services advertised to children
Select
A. Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous national program services devoted exclusively to children. B. Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereal, candies, and fast-food restaurants. C. Commercials are highly effective at employing specific features designed to attract children’s attention. For example, they use the strategy of introducing unique sound effects and rapidly moving images. The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information. D. Research shows that most children below age 7 years have no idea what the term ‘balanced breakfast’ means. Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a meal. E. This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children and is thus restricted in the US by the Federal Communications Commission during children’s programs.
3. a reference to a current limitation on television advertising aimed at children
Select
A. Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous national program services devoted exclusively to children. B. Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereal, candies, and fast-food restaurants. C. Commercials are highly effective at employing specific features designed to attract children’s attention. For example, they use the strategy of introducing unique sound effects and rapidly moving images. The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information. D. Research shows that most children below age 7 years have no idea what the term ‘balanced breakfast’ means. Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a meal. E. This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children and is thus restricted in the US by the Federal Communications Commission during children’s programs.
4. two techniques used to encourage children to watch TV commercials
Select
A. Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous national program services devoted exclusively to children. B. Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereal, candies, and fast-food restaurants. C. Commercials are highly effective at employing specific features designed to attract children’s attention. For example, they use the strategy of introducing unique sound effects and rapidly moving images. The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information. D. Research shows that most children below age 7 years have no idea what the term ‘balanced breakfast’ means. Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a meal. E. This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children and is thus restricted in the US by the Federal Communications Commission during children’s programs.
5. a type of advertisement that may make children believe the opposite of what is true
Select
A. Today, the number of channels received in the average US home has escalated with the diffusion of cable television and satellite technologies. In this new multi-channel era, there are numerous national program services devoted exclusively to children. B. Approximately 80% of all advertising targeted at children falls within four product categories: toys, cereal, candies, and fast-food restaurants. C. Commercials are highly effective at employing specific features designed to attract children’s attention. For example, they use the strategy of introducing unique sound effects and rapidly moving images. The other most common persuasive strategy employed in advertising to children is to associate the product with playfulness and happiness, rather than to provide any actual product-related information. D. Research shows that most children below age 7 years have no idea what the term ‘balanced breakfast’ means. Rather than informing young viewers about the importance of a nutritious breakfast, this common disclaimer actually leaves many children with the misimpression that cereal alone is sufficient for a meal. E. This type of advertising makes the task of discriminating between program and commercial content particularly difficult for young children and is thus restricted in the US by the Federal Communications Commission during children’s programs.
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