Advertising comes in many forms, from blatant neon signs to subtly
embedded products in movies. In each case, the goal is to mould our
habits, desires and opinions. Our visual system is targeted by an
avalanche of information on the internet, street posters, billboards and
in movie theatres. Our auditory system submits to catchy radio jingles
and telemarketers. More surreptitiously, our olfactory system is
targeted by variations of vanilla and citrus perfumes aimed at enticing
us to linger in a retail outlet.
1. Which marketing technique attempts to make consumers stay in a shop
A. Playing appealing music.
B. Emitting pleasant scents.
C. Displaying attractive posters.
D. Making in-store announcements.
2. The writer mentions bottled water in order to show that
A. consumers buy it because of the fact that it is marketed.
B. people purchase it despite the fact that it has no taste.
C. marketers need not do taste tests when a campaign is effective.
D. tests prove that people cannot differentiate it from tap water.
3. According to the writer, socially transmitted food preference occurs
A. only dominant members of an animal group influence what others eat.
B. the same types of animals naturally prefer the same types of food.
C. animals are influenced by what any other animals of the same species
D. a food type is more desirable because an animal views that food as