Module 6 判断题 - Exercise 13

1. The diversity of forms of greenhouse-friendly energy under development in Australia is remarkable. However, support on a national level is disappointing. According to Richard Hunter of the AEA, ‘Australia has huge potential for wind, sun and wave technology. We should really be at the forefront, but the reality is we are a long way behind.’

2. Chicken is the universal food of our era, crossing cultural boundaries with ease. With its mild taste and uniform texture, chicken presents a blank canvas for the national flavours of almost any cuisine.

3. When people care about and believe in the brand, they’re motivated to work harder and their loyalty to the company increases.

4. While executives recognise the need to keep people informed about the company’s strategy and direction, few understand the need to convince employees of the brand’s power—they take it as a given.

5. In an effort to own up to the industry’s shortcomings, United launched a new campaign, ‘Rising’, in which it sought to differentiate itself by acknowledging poor service and promising incremental improvements such as better meals. While this was a logical premise for the campaign given the tenor of the times, a campaign focusing on customers’ distaste for flying was deeply discouraging to the staff. Employee resentment ultimately made it impossible for United to deliver the improvements it was promising, which in turn undermined the ‘Rising’ pledge. Three years later, United decided employee opposition was undermining its success and pulled the campaign.