Questions 32-35 Complete the summary using the list of word. Choose the correct word and move it into the gap.
原文
Burnett admitted he rarely wrote advertisements. ‘My greatest contributions have been in uncovering some basic concepts now and then, editing, and stimulating fine talent to do better than they ever thought they could.’ Perhaps the most significant factor contributing to Burnett’s success was his total dedication to the creative side of the business. As he noted, there’s nothing with quite the marketing leverage of the brilliant copy idea.’ Like many other persuasion professionals of his generation. Burnett was obsessed with finding visual triggers that could effectively circumvent consumers’ critical thought. Though an advertising message might be rejected consciously, he maintained that it was accepted subliminally. Visual images evoked responses from the ‘basic emotions and primitive instincts’ of consumers, he believed. Burnett did not originate this idea. In his classic 1922 study Public Opinion, journalist Walter Lippmann maintained that pictures are the surest way of conveying a message. ‘A leader or an interest that can make itself master of current symbols is master of the current situation.’ Burnett was exactly that.
选项
Asymbolism
Binstincts
Ccreativity
Dstimulation
Econsciousness
Fimages
Gconcepts
Hresponses
Imarketing
第 32 题
Leo Burnett admitted to occasionally identifying fundamental _____ on which to base a campaign, but rarely composed advertisements or commercials himself. What he valued most in his field of work was ____ – the key to the success of his business, in his opinion. Burnett’s aim was to present striking visual stimuli that bypassed consumers’ ____, and appealed to their ____ at a very basic level.
正确答案：G
第 33 题
Leo Burnett admitted to occasionally identifying fundamental ____ on which to base a campaign, but rarely composed advertisements or commercials himself. What he valued most in his field of work was _____ – the key to the success of his business, in his opinion. Burnett’s aim was to present striking visual stimuli that bypassed consumers’ ____, and appealed to their ____ at a very basic level.
正确答案：C
第 34 题
Leo Burnett admitted to occasionally identifying fundamental ____ on which to base a campaign, but rarely composed advertisements or commercials himself. What he valued most in his field of work was ____ – the key to the success of his business, in his opinion. Burnett’s aim was to present striking visual stimuli that bypassed consumers’ _____, and appealed to their ____ at a very basic level.
正确答案：E
第 35 题
Leo Burnett admitted to occasionally identifying fundamental ____ on which to base a campaign, but rarely composed advertisements or commercials himself. What he valued most in his field of work was ____ – the key to the success of his business, in his opinion. Burnett’s aim was to present striking visual stimuli that bypassed consumers’ ____, and appealed to their _____ at a very basic level.